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Chrysler, Clint Eastwood, Again Lead Super Bowl Ads

The Street -- For the second year in a row it appears Chrysler has the dominant ad of the Super Bowl, passing the role of spokesman from Eminem to Clint Eastwood.

Last year the automaker topped most tabulations of the best Super Bowl ads with its "Made in Detroit," featuring Eminem extolling the city's virtues. The ad is credited with helping Chrysler achieve a 26% sales gain last year. It was so successful, in fact, that initially Chrysler could not keep up with the demand it stimulated.

This year, Chrysler turned to another crusty, tough-talking superstar, Clint Eastwood, who seemed to continue his role from the 2008 movie Gran Torino, which was set in Detroit. Or perhaps we should just say Eastwood played himself, as he has always done.

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Submitted Feb 06, 2012 By: Italianman

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esq262 Champion Author Asheville Posts:1,176 Points:295,315 Joined:Jul 2011	Message Posted: Feb 7, 2012 4:26:07 AM Ignore esq262 Report Abuse I liked it.
doeslayersr Champion Author Illinois Posts:5,804 Points:508,150 Joined:Dec 2010	Message Posted: Feb 7, 2012 3:46:44 AM Ignore doeslayersr Report Abuse I do not care for Chrysler, but it was a good ad.
daequitz Champion Author New Jersey Posts:4,470 Points:1,019,505 Joined:Jan 2007	Message Posted: Feb 7, 2012 2:29:18 AM Ignore daequitz Report Abuse Not in my opinion.
wendy1john32 Champion Author Los Angeles Posts:1,247 Points:756,395 Joined:Jul 2009	Message Posted: Feb 6, 2012 11:17:34 PM Ignore wendy1john32 Report Abuse Graveyard shift worker. Slept through the game.
MidNJ Champion Author New Jersey Posts:5,463 Points:840,175 Joined:Sep 2009	Message Posted: Feb 6, 2012 9:36:42 PM Ignore MidNJ Report Abuse Interesting Article.
wrunner Champion Author Virginia Posts:2,525 Points:773,240 Joined:Dec 2009	Message Posted: Feb 6, 2012 9:22:04 PM Ignore wrunner Report Abuse God Bless Clint Eastwood. May he live long and prosper.
sjf238 All-Star Author Philadelphia Posts:715 Points:350,085 Joined:Mar 2011	Message Posted: Feb 6, 2012 9:03:04 PM Ignore sjf238 Report Abuse Interesting.
tankerCA Champion Author Chico Posts:1,541 Points:188,590 Joined:Mar 2011	Message Posted: Feb 6, 2012 8:56:39 PM Ignore tankerCA Report Abuse Eastwood still conjures up the tough good-guy image - even if he's almost past tense. But as for Dodge-Chrysler, I dropped them after three lemons in a row. First there was the Aspen Wagon, with too many electrical problems to mention, then there was the Dodge Spirit Turbo that blew out oil faster than I could put it in and finally the Dodge Dynasty whose transmission locked up in 2nd gear at 72,000 miles (2,000 miles out of warranty). Since then I've owned Mercury and Fords with no complaints.
amerk73 Champion Author Dallas Posts:5,210 Points:1,256,880 Joined:Oct 2008	Message Posted: Feb 6, 2012 8:41:03 PM Ignore amerk73 Report Abuse wow
GenoAR Veteran Author Arkansas Posts:427 Points:601,405 Joined:Oct 2008	Message Posted: Feb 6, 2012 8:34:38 PM Ignore GenoAR Report Abuse I was a GM man for 45 years buying 7 new ones over that time. Then in 2000 I wanted a conversion Van and the Dodge Ram was $10 K cheaper than Chevy or GMC so I bought it and am still driving and loving it too. Too bad they quit making them. I thought the Clint Eastwood commercial was terrific as well. Fiat seems to be a much better partner then Daimler Benz was.
davenles Champion Author Texas Posts:1,371 Points:355,260 Joined:May 2011	Message Posted: Feb 6, 2012 8:12:36 PM Ignore davenles Report Abuse Still would not own one.
Cashless Champion Author Akron Posts:1,676 Points:370,185 Joined:Apr 2011	Message Posted: Feb 6, 2012 8:11:38 PM Ignore Cashless Report Abuse Missed it.
ExplorerWA Champion Author Washington Posts:2,232 Points:433,390 Joined:Feb 2011	Message Posted: Feb 6, 2012 7:42:05 PM Ignore ExplorerWA Report Abuse Good ad and one of the better one's that aired.
IwanFL Sophomore Author Gainesville Posts:224 Points:80,430 Joined:Dec 2011	Message Posted: Feb 6, 2012 6:57:13 PM Ignore IwanFL Report Abuse that is a cool ad
StArrow68 Champion Author Oakland Posts:1,416 Points:1,000,780 Joined:Apr 2003	Message Posted: Feb 6, 2012 6:55:51 PM Ignore StArrow68 Report Abuse I enjoyed that spot. Thoughtful.
Martinman Champion Author Mississippi Posts:12,502 Points:1,737,020 Joined:Sep 2005	Message Posted: Feb 6, 2012 6:50:59 PM Ignore Martinman Report Abuse REPOST ! Chrysler is king of the Super Bowl spots (posted 06 Feb 12)
bl626 Veteran Author Toledo Posts:447 Points:144,320 Joined:Feb 2011	Message Posted: Feb 6, 2012 6:38:38 PM Ignore bl626 Report Abuse it reminded me of "grand Torino" I can see Clint is indeed a fan of muscle cars!
rmgsara Champion Author Maine Posts:1,730 Points:296,945 Joined:Mar 2011	Message Posted: Feb 6, 2012 6:37:25 PM Ignore rmgsara Report Abuse hmmm
BuckyTJones Champion Author Salt Lake City Posts:3,101 Points:686,185 Joined:Mar 2010	Message Posted: Feb 6, 2012 6:24:14 PM Ignore BuckyTJones Report Abuse Loved it. Clint still has it.
djvanbeek45 Sophomore Author Twin Cities Posts:102 Points:308,970 Joined:Sep 2010	Message Posted: Feb 6, 2012 6:21:18 PM Ignore djvanbeek45 Report Abuse I guess it pays to get out to the largest audience.
schatzila Champion Author Los Angeles Posts:3,232 Points:677,040 Joined:Jun 2010	Message Posted: Feb 6, 2012 5:59:58 PM Ignore schatzila Report Abuse Not for me. Howard Stern with the fire hose was my fave.
humblepie Champion Author Toledo Posts:17,246 Points:2,007,270 Joined:Mar 2006	Message Posted: Feb 6, 2012 5:37:25 PM Ignore humblepie Report Abuse clint pimped himself out.
KAR120CSII Champion Author Oregon Posts:1,941 Points:326,190 Joined:Apr 2010	Message Posted: Feb 6, 2012 5:35:27 PM Ignore KAR120CSII Report Abuse Yes, Chrysler and Eastwood ad was good -- but GM's was a real downer in a bunch of violent ads starting the show.
coughlin Champion Author San Jose Posts:3,834 Points:852,920 Joined:Sep 2009	Message Posted: Feb 6, 2012 5:17:19 PM Ignore coughlin Report Abuse That was a GREAT Ad. I was just hoping it was going to be for General Motors or Ford.
esq262 Champion Author Asheville Posts:1,176 Points:295,315 Joined:Jul 2011	Message Posted: Feb 6, 2012 5:16:40 PM Ignore esq262 Report Abuse Great commercial.
epf Champion Author Grand Rapids Posts:4,467 Points:1,528,600 Joined:May 2004	Message Posted: Feb 6, 2012 4:58:22 PM Ignore epf Report Abuse My wife was most impressed!
tnfran Champion Author Arizona Posts:2,547 Points:493,585 Joined:Dec 2010	Message Posted: Feb 6, 2012 4:58:08 PM Ignore tnfran Report Abuse Good for Chrysler. Just continue with better products and continue increasing the mileage. [Edited by: tnfran at 2/6/2012 7:58:32 PM EST]
fowlcan All-Star Author Oklahoma City Posts:657 Points:337,815 Joined:Feb 2011	Message Posted: Feb 6, 2012 4:56:57 PM Ignore fowlcan Report Abuse I enjoyed this commercial.
Italianman Champion Author Twin Cities Posts:1,835 Points:868,485 Joined:Feb 2008	Message Posted: Feb 6, 2012 4:56:16 PM Ignore Italianman Report Abuse They certainly seem to have turned the corner to afford ads like this.